the job to Ward's former deputy, Chris Maples. His fiefdom includes advertising across all of the company ... - as is seen when it opens the real-time bidding Ad Exchange in the UK. It gives advertisers and publishers ... job at the third main division, advertising and online (A O). 19 July 2011: Instead, the company ...
NORTH AMERICA After slipping slightly by 0.3 per cent last year, the US, the world's advertising ... advertiser, the Canadian government, which has pledged to cut back on advertising over the next three years after a $100 million sponsorship scandal. Biggest advertisers: General Motors in the US ($2.5 billion ...
will not be a key component of advertising has passed into oblivion, like the millennium bug. At the same time, whatever we might call the internet, branded programming and advertising on interactive TV, mobiles ... that enable it to produce the advertising that works best for advertisers. TV commercials continue ...
Vodafone is seeking an agency network as it reassesses its existing international roster of creative agencies and prepares to appoint a second global network. The agency selection, which is being handled by Agency Insight, will see the appointment of a second network to work alongside Wieden...
LONDON - Vodafone is seeking an agency network as it reassesses its existing international roster of creative agencies and prepares to appoint a second global network.
Advertising is a dynamic industry - perhaps not quite as dynamic as it likes to think it is ... cent event. But those events are crucially important. Over the years, as advertising has adapted to new ... ; those that marked a fundamental shift in strategy; those by which advertising discovered - wittingly ...
The internet television platform Joost has signed more than 30 advertisers, including Coca...At its launch, the channel will run traditional 15- and 30-second ad spots, but will limit ad content to just three minutes per hour. A third of its launch advertisers have come via a new year-long deal with Interpublic Group's Emerging Media Lab. ...
LONDON - Sony Europe has called a statutory review of its pan-European advertising account, worth...Fallon, which has handled the account for the past six years, will be repitching for the business. The agency has produced a number of acclaimed advertising campaigns for the electronics giant since it was appointed to the business following a shoot-out against Bartle Bogle Hegarty in November 2002. Ben Moore ...
LONDON - Campaign presents a reel showcasing the best of Fallon throughout the noughties.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters