27 May 2011
In his new book, Hegarty On Advertising, creative legend Sir John Hegarty explains how to turn...So how does one create that "great idea" that turns raw information into advertising ...
do in advertising so exciting - you literally don't know where you're going to end up. Creativity isn ...
. Their answer: tissue meetings.
Have you ever had to suffer a tissue meeting? All of us in advertising have ...
02 Dec 2011
| by Christopher Lockwood
The lines are blurring between art and advertising, and brands and agencies can capitalise on this...., this
rudimentary form of brand advertising and self-promotion created a
framework for a beautifully symbiotic ...
lack of "creative purity" that is left in
any aspect of our advertising and promotion work. Perhaps ...
, intellectually, the creative gap between
advertising and fine art continues to grow, the door is still open for a ...
12 Apr 2012
| by Anne Cassidy
Warehouse, the women's fashion retailer, is on the hunt for an agency to handle its advertising
28 Jul 2011
| by Campaign staff
to handle its integrated advertising account....The website is planning an advertising assault in order to increase awareness and gain share of the growing price comparison market. It has approached a number of unspecified agencies inviting them to pitch for the account.
Pricerunner is hoping to increase awareness in a market where visitor numbers are sensitive ...
24 Sep 2010
| by Staff
Advertising Awards in Cork....DIGITAL CHANNEL
On line Advertising Silver NRG3 for "Need for speed shift banner tournament ...
Ten Advertising for "Urn"
INTERNATIONAL PRINT CRAFT
Campaign Silver Rainey Kelly ...
24 Nov 2011
| by Mandy Merron
The advertising industry is showing a tentative recovery from a weak 2009, according to the latest...Times are tough, but advertising agencies are proving resilient to the economic challenges thrown at them. The top 50 advertising agencies' most recent accounts show the sector's partial recovery. Looking ...
. Of the top 50 advertising agencies, 45 recorded an operating profit, with 32 reporting an increase. Publicis ...
25 Oct 2011
| by Tara Beard-Knowland
You see the pictures all the time. It's an advertiser's nightmare, one of those where you're stuck...advertising and brands because of You Tube and Facebook and Twitter and insert name of any social networking ...
olds tells us that it s all the more so among that group. For traditional above the line advertising ...
-joke or exclusivity can be built on your brand s advertising heritage. This makes good branding all the more ...
10 May 2012
| by Paul Brazier, executive creative director, AMV BBDO
? I can almost hear the blasts of scepticism: what, advertising creatives from the world s top ...
28 Jul 2011
| by Matt Williams
Baxters Food Group has appointed The Leith Agency to handle its UK advertising account....The Edinburgh-based agency won the business after a pitch process, which took place last week.
It will now be responsible for handling an integrated advertising campaign, which is set to roll out ...
on its advertising business.
The agency was appointed to the account in August 2009, after a pitch ...
12 May 2011
| by Sara Kimberley
BBC Worldwide, the commercial arm of the BBC, is reviewing its BBC Entertainment advertising...following a pitch. The agency was tasked with developing revenue streams beyond advertising on its bbc ...
Kelly Campbell Roalfe/Y C and Karmarama as the agencies to work on its 20 million advertising roster ...
to remove filters
