Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
longer in the marketplace, even if her job already takes her to the UK, China, Australia, South Africa ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... in particular in Africa. It s done extremely well there. "Another thing that has struck me this year is we have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
". This is important in the developed world but even more significant in places like Africa. There, one out of five ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
and South Africa. "The boot camps were held across the world, not just in the US," says Balakrishnan ...
RB commits £100m to building brands and 'powermarkets'
08 Feb 2012 | by John Reynolds
, Middle East, North Africa and Turkey and Africa) and ENA (Europe, North America). RB had previously ...
Sector Insight: Men's grooming and shaving
25 Jan 2012 | by Jane Bainbridge
-building business in the North Africa Middle East (NAME) region, based in Dubai. NICOLO POME - Marketing ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
brand management head of planning for Europe, Africa and the Middle East. ( Campaign ...
Lurpak shifts global ad account into Wieden & Kennedy
25 Nov 2011 | by Anne Cassidy
Saatchi Saatchi first picked up the global advertising business in February last year after a pitch against Wieden Kennedy. Lurpak, which is owned by Arla, is currently available in more than 75 countries including the US, Venezuela, South Africa, Israel and China. However, its biggest ...
PepsiCo names Guimaraes president of global operations
29 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
. Guimaraes will join PepsiCo from his most recent role as chief executive of Electrolux across Europe, Africa ...
Sienna Miller and Orlando Bloom star in Hugo Boss African schools campaign
02 Sep 2011 | by Oliver Luft
,000 ( 185,000) to the 'Schools for Africa' initiative, which aims to provide disadvantaged children ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
