Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
countries as diverse as France, the US, the UK, Brazil, South Africa, Portugal, Chile, and many more a ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... in particular in Africa. It s done extremely well there. "Another thing that has struck me this year is we have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
longer in the marketplace, even if her job already takes her to the UK, China, Australia, South Africa ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
". This is important in the developed world but even more significant in places like Africa. There, one out of five ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
and South Africa. "The boot camps were held across the world, not just in the US," says Balakrishnan ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
brand management head of planning for Europe, Africa and the Middle East. ( Campaign ...
Diageo's Matthew Barwell is redefining Europe
10 Nov 2011 | by Gemma Charles
and Ireland toward the faster-growing markets of Eastern Europe, Latin America, Africa and Asia. Diageo ... as examples. Before moving to the European division, Barwell worked for Diageo in Africa where, in stark ... , Africa and the global team, rising to consumer marketing and innovation director for Western Europe ...
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
14 Oct 2011 | by Loulla-Mae Eleftheriou-Smith at ABTA Conference
on a global basis, it is clear that there are still very strong markets out there: America, Africa ...
School Reports 2011: Mother London
05 Sep 2011 | by Staff
of a sport centre and football pitch in a poverty-stricken part of South Africa during the World Cup ... doubt. Ikea, Pot Noodle, Stella Artois, Boots and South Africa were particular highlights, with new ...
Kerry Foods CMO Phil Chapman on the need for marketers to be more brave
14 Jul 2011 | by Rachel Barnes
-1983: Brand manager, foods, United Africa Company (UK and Nigeria), Unilever 1984-2004: Various marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
