Media Choice: Tesco TV
01 Apr 2004 | by Julia Hutchison, Director, Association of Publishing Agencies
So Tesco TV is about to launch.
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Direct choice: Renault Magazine
10 Nov 2004 | by Julia Hutchison, Director, Association of Publishing Agencies
while the brand is kept front of mind. - Direct agency: Publicis Dialog. ...
MARKETING REPORT - CUSTOMER MAGAZINES: Sponsor's statement - Why clients are turning to customer publishing
20 Sep 2001 | by GRAHAME LAKE, Chairman of the Association of Publishing Agencies
". For customer publishing agencies this has been a particularly exciting period, as the growth in the size ... the medium. The Association of Publishing Agencies (APA) has been one of the driving forces behind ... of the main findings in this year's Mintel report was that the remit of publishing agencies has broadened ...
Opinion: Marketing Society - Take control of your media
09 Aug 2006 | by Julia Hutchison, chief operating officer of the Association of Publishing Agencies and a member of The Marketing Society
Is it me or does the marketing industry coin new terminology, particularly acronyms, on a daily basis?
TOP 300 AGENCIES: Regional agencies
27 Feb 2004
Advertising Agency moves up from 16th to just within the top ten at number nine....TOP 30 REGIONAL AGENCIES - Ranked by Nielsen Media Research Billings Rank Rank Agency ... 5 PWLC 40.61 28.76 41.17 21 3 2 Leith Agency ... 16 Union Advertising Agency 18.14 12.81 41.56 45 10 10 Attinger Jack ...
Top 300 Agencies: Regional agencies
24 Feb 2006
TOP 30 REGIONAL AGENCIES RANKED BY NIELSEN MEDIA RESEARCH BILLINGS Rank Rank Agency ... Leith Agency 37.227 44.294 -15.96 7 7 WAA ... .70 9 11 BCMB Pilkington 19.782 19.979 -0.99 10 16 Walker Agency ...
Top 300 Agencies: Regional Agencies
25 Feb 2005
Top 30 regional agencies ranked by Nielsen Media Research billings Rank Rank Agency ... .610 24 4 3 Leith Agency 43.732 36.660 16 5 6 Golley Slater Partners 36.623 30.440 17 6 5 ... .510 12 16 15 Nexus/H UK 14.167 14.470 -2 17 9 Union Advertising Agency 12.600 18.140 -44 18 20 ...
TOP 300 AGENCIES: Regional agencies
21 Feb 2003
TOP 30 REGIONAL AGENCIES RANKED BY NIELSEN MEDIA RESEARCH BILLINGS Rank Rank Agency ... 12.84 10.04 27.85 16 10 Union Advertising Agency 12.81 19.32 -33 ... .43 77.76 24 38 Walker Agency 8.74 5.05 72.87 25 30 Clear ...
Top 300 Agencies: Business-to-business agencies
25 Feb 2005
TOP 20 BUSINESS-TO-BUSINESS AGENCIES RANKED BY DECLARED INCOME Rank Rank Agency Declared ... CIB 1.00 0.95 Rank Rank Agency Declared billings Declared billings 2004 2003 2004 (pounds m ... .99 1.68 Rank Rank Agency Accounts held Staff % of work 2004 2003 that is B2B 1 2 ...
Top 300 Agencies: Business-to-business agencies
24 Feb 2006
TOP 20 BUSINESS-TO-BUSINESS AGENCIES RANKED BY DECLARED INCOME Rank Rank Agency ... Advertising 0.86 1.11 1.69 1.43 Rank Rank Agency Accounts ... 8 1 29 15 Agencies were contacted by Campaign at the end of 2005 and asked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
