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Passers-by in Whitfield Street last week might have heard a strangely unfamiliar sound emanating from TBWA\London's offices following the news that its network had picked up the global Four Seasons ad account after a hotly contested pitch.
The Government's top communicators have called on the PR industry to diversify its services in order to benefit from the latest public sector comms rethink.
Can guidelines stop local offices from embarrassing their parent companies, John Tylee wonders.
A high-profile lobbying transparency campaigner has called for agencies to open their doors to politicians, following a day of shadowing at Connect Communications.
Channel 4's advertising performance in 2011 has been affected by the "negative viewpoint" media agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother' and 'Friends', according to sales director Jonathan Allan.
As PRWeek's Top 150 PR Consultancies 2012 is published, Kate Magee looks back at the past ten years to see how the industry's fortunes have fluctuated.
HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media as the brand ramps up its customer-focused activity.
No sooner had the industry heard the news that MEC had lost its long-standing Specsavers account to Manning Gottlieb OMD, than there were proclamations that MEC was on a downward spiral. Having lost other chunky clients in Gocompare.com and Wickes at the turn of the year, this, some observers said,...
Jagermeister, the German herbal liqueur popular as a mixer or a shot, is looking for an ad agency to promote the brand in the UK.
LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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