25 May 2012
| by Daniel Farey-Jones
that we are working with the best agencies to deliver our ambitions.
"The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
25 May 2012
| by Sara Kimberley
The agency won the account after a competitive pitch against Now and CHI Partners. The win ...
of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
.
TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...
25 May 2012
| by Ben Hall
Balotelli' by Agence Leg, France
38,888 shares this week
All time: 40,069 shares ...
25 May 2012
the agency's success in winning the pitch for the British Army....Having decorated the building in camouflage netting and installed a (inflatable) tank on the agency's lawn, staff dived into the dressing-up box. Joe Petyan drew on his putative Russian heritage and came as a 19th-century Russian cavalry officer, while the ever-chippy Russell Ramsey slummed it as a ...
24 May 2012
| by Maisie McCabe
Big Communications, the Leicester-based agency, has acquired the independent shop Quorum from its
24 May 2012
| by Katherine Levy
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying.
It is understood ...
media business into one agency.
Experian has drawn up a shortlist to pitch for the business and Maxus ...
24 May 2012
| by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies.
Francis Maude, the minister for the Cabinet Office, told them that the Government ...
will launch in November.
"I worry that agencies won't understand these frameworks, which are quite technical," an agency director who was at the meeting said. Another senior industry figure warned: "A lot ...
24 May 2012
| by Sara Kimberley
agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently ...
advertising agency, has also created online activity as part of its broader campaigns.
Last year, TMW ...
24 May 2012
| by Campaign staff
Agency Assessments International, the pitch consultant, is ditching the traditional pitching...to six weeks.
Four agencies or fewer will be invited to compete, with the initial selection based on AAI's knowledge of agencies and their strengths.
No instant creative treatment will be required for the pitch; instead, agencies will showcase work they have already done for other clients and the case ...
24 May 2012
| by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service..., which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change.
She ...
as an integrated agency with a single P L and be part-located at News International's offices in Wapping.
Before ...
that, she worked at TBWA\London as its managing partner for 11 years.
The WPP agencies were ...