Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...
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Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...
Foot Locker 'sneaker skills' by AMV BBDO
21 May 2012
Abbott Mead Vickers BBDO's new ad for Foot Locker - the first major work since the agency picked up
Zenith wins £3m Armani UK media account
17 May 2012 | by Katherine Levy
The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across ... agencies including Mother on a project basis, but its creative is predominantly handled in ...
Luxottica holds pitch for global media account
17 May 2012 | by Maisie McCabe
It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently ... . It is understood that the review could take up to five months, with Luxottica starting to work with the new agency ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel ... for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
The agency will be working with Clarke and Pulse Home Products to promote the collection, which ... , which has an agency in Manchester, sought to galvanise national coverage by focusing on an agency based in the capital. Lesley Clarke, co-founder and CEO of Nicky Clarke, said: Appointing a London-based PR agency ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
