25 May 2012
| by Sara Kimberley
The agency won the account after a competitive pitch against Now and CHI Partners. The win ...
of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
.
TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...
24 May 2012
| by Maisie McCabe
The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson.
Carat was appointed to the BHS media account ...
agency of record for other Arcadia brands before this appointment.
The bulk of Arcadia s spend ...
24 May 2012
| by Kim Benjamin
at communications agency Generate Sponsorship.
UNDER ARMOUR STATS
Net revenues from international sales ...
23 May 2012
| by Daniel Farey-Jones
The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand.
Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...
18 May 2012
| by Maisie McCabe
by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...
17 May 2012
| by Sara Kimberley
The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers.
TradePoint is a new Trade Counter operation at B Q ...
does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...
16 May 2012
| by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
15 May 2012
| by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
15 May 2012
| by Maisie McCabe
in January and spoke to up to 10 agencies including digital specialists and media agencies, before narrowing ...
-commerce director at Shop Direct Group, said: "We were impressed with the quality of work from all of the agencies ...
team, led by search operations director Andrew Harries, offers the agency s clients a wide range ...
14 May 2012
| by Hannah Crown
demonstrated that it clearly understands our audience and the sector we are in. The agency s national PR arm ...