25 May 2012
| by Sara Kimberley
The agency won the account after a competitive pitch against Now and CHI Partners. The win ...
of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
.
TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...
25 May 2012
| by Alan Mitchell
Donnelly. 'They are much more innovative and are managing more - much bigger teams of agencies, for example ...
, Fielding warns that agencies risk being reduced to offering 'a random collection of cool stuff' rather than ...
into the project, from the internal supply chain to creative agencies working on imagery and core messages ...
25 May 2012
the agency's success in winning the pitch for the British Army....Having decorated the building in camouflage netting and installed a (inflatable) tank on the agency's lawn, staff dived into the dressing-up box. Joe Petyan drew on his putative Russian heritage and came as a 19th-century Russian cavalry officer, while the ever-chippy Russell Ramsey slummed it as a ...
24 May 2012
| by Hannah Crown
Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ...
as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ...
from an agency review led by the New York office for the vodka brand s global PR and earned media ...
24 May 2012
| by Danny Rogers
Wheeler is joining Viagogo, Europe s leading online ticket marketplace, in a newly created role as global comms director. He takes up the new role in September. Wheeler said: It was a huge decision to leave Freuds having spent almost all my working life at the agency. However, I have worked with Viagogo ...
24 May 2012
| by Media Bitch
Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ...
competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ...
in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
24 May 2012
| by Sarah Shearman
of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts.
The agency will be responsible for managing the automotive ...
a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
24 May 2012
| by Maisie McCabe
Big Communications, the Leicester-based agency, has acquired the independent shop Quorum from its
24 May 2012
| by Katherine Levy
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying.
It is understood ...
media business into one agency.
Experian has drawn up a shortlist to pitch for the business and Maxus ...
24 May 2012
| by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies.
Francis Maude, the minister for the Cabinet Office, told them that the Government ...
will launch in November.
"I worry that agencies won't understand these frameworks, which are quite technical," an agency director who was at the meeting said. Another senior industry figure warned: "A lot ...