Ex-Edelman heads launch agency
18 Oct 2002 | by GIDON FREEMAN
The three most senior bosses to leave Edelman London in the last year have regrouped to form a new PR business.
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INTERNATIONAL: DuPont review leads to agency talks
09 May 2003 | by Paul Cordasco
WILMINGTON, DELAWARE: US chemical company DuPont is in talks with at least two PR agencies as part of its full-service advertising and communications review.
GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports
03 Aug 2001
IBM's plans to consolidate its 60m global PR business from an unwieldy 50 agencies to a more manageable three or four means more than just a lot of cash to a few lucky firms. Big Blue's decision represents a watershed for the growth of the PR agency business worldwide. For years, the...
GLOBAL RANKINGS 2001: CANADA - Courting interest. The US economy may be frozen solid, but PR agencies north of the border are keeping their cool, and continue to attract attention from international agency groups. Chris Daniels reports
03 Aug 2001 | by CHRIS DANIELS
Because of Canada's heavy reliance on the US, its biggest trading partner, you would think that the loud bang of the American technology bubble bursting would have shaken PR foundations north of the border. Not so. 'Last year, we were lamenting that US firms had far more of the dot. com...
Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing
07 Jul 2000 | by JENNIFER WHITEHEAD
If the value of PR was still only measured as an advertising value equivalent, you would have to measure the success of the Pokemon campaign in cost per kilogram - not per column inch. The press cuttings on Pokemon from last year alone form an A3 book, several centimetres thick.
INTERNATIONAL: Everad seeks agency as PR becomes high priority
21 Apr 2000 | by LARRY DOBROW
NEW YORK: Digital technology and advertising integration company Everad is searching for a PR agency and is thought to be prepared to spend up to pounds 25,000 per month on PR.
BORDER LINES: BERMUDA - Island gains first local PR agency
26 Nov 1999 | by JEMIMAH BAILEY
The island of Bermuda has its first local PR agency following the opening for business of Linda Smith Associates. Previously PR services on the insurance and tourism mecca were only provided by advertising agencies or by larger firms servicing clients on the island from New York or London offices. LSA...
AGENCY REPORT 1999: Kaizo
19 Nov 1999
Kaizo s agency credentials were a mixed bag. High investment in staff training and attractive staff benefits led to a strong mark in the staff category for the agency. Full multi-media capability and, unusually, a marketing programme that includes advertising in trade and national press meant an excellent...
DIARY: Draper forgets the PR as he launches ad agency
13 Aug 1999 | by JULIETTE GARSIDE
Derek Draper, who soared to national prominence a year ago by boasting of his relationships with Government ministers, has relaunched himself in the most hyperbolic of industries: marketing.
STOP PRESS: Circus takes on Environment Agency work
16 Apr 1999 | by SOPHIE BARKER
The Environment Agency has appointed Circus to handle PR, advertising, design and roadshows for a pounds 2 million flood warning public awareness campaign.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
