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Opinion: Leader - Lessons to be learnt from agency data
15 Oct 2004 | by Gidon Freeman, gidon.freeman@haynet.com
PR agencies should put as much store by cold calling potential clients and sending in unsolicited credentials packs as they do into client service and delivery. That is the depressing conclusion of The Survey Shop's report this week on the views of over 200 in-house PROs. Close to half say they take...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
