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Think BR: Can agency start-ups offer anything new?

It used to be that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more.

Creativebrief unveils new agency procurement site

Creativebrief is re-launching its digital intermediary offering, which allows marketers to seek out, directly contact and manage their relationships with marketing agencies.

WPP agency bates drops '141' as part of latest rebranding

HONG KONG - Bates is undergoing a number of changes in an effort to rebuild its brand and strengthen its offering, both internally and to clients.

Agency roster: Aviva

The agencies working across the various Aviva brands.

Tangent One and Snowball in agency merger

Digital creative agency Tangent One and customer insight agency Snowball have merged as Tangent Snowball, with Snowball founder Damian Bentley taking the reins as managing director.

Gourmet Burger Kitchen appoints digital agency

Gourmet Burger Kitchen (GBK) has appointed Nonsense to handle its digital marketing and social media, as the restaurant chain looks to move beyond its voucher-centric marketing strategy.

US PR agency loses biggest account with a single tweet

LOS ANGELES - Santa Monica-based PR agency Redner Group was sacked this week by its biggest client, video game publisher 2k, after it tweeted that it would punish bad reviews of the game 'Duke Nukem Forever' by withholding future releases from reviewers.

Next Fifteen acquires digital agency Bourne

Next Fifteen Communications, the marcoms group that owns PR agency Bite and digital agency Type 3, has acquired the full-service digital agency Bourne.

Boateng and Wight launch initiative to improve agency diversity

Engine group president Robin Wight and designer Ozwald Boateng helped to launch a new funding programme at the IPA last night, which aims to improve the diversity of creatives in agencies.

Sports agency Perform plans £500m flotation

Perform, the digital sports marketing and media agency, is plotting a £500m flotation on the London Stock Exchange.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.