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Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that "the old language of press or paper doesn't fit any more".

Naked's John Harlow joins Australian shop The Brand Agency

Naked founding partner John Harlow has resurfaced at Australian shop The Brand Agency as director of communications planning.

UTV Media buys Simply Zesty social media agency

UTV Media, the channel three licensee in Northern Ireland and owner of UK radio station TalkSport, has bought Irish social media agency Simply Zesty in a deal that could be worth up to £5m.

Channel 4 hires Hearst's Matt Salmon as head of agency sales

Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales.

PHD buys majority stake in South African agency

PHD has formed a strategic alliance with South African media planning agency Page Three Media, taking a 70% shareholding.

Mail restructures agency sales print unit

Mail Newspapers has restructured its 80-strong commercial team in a move to forge closer relations with media agencies, and has chosen not to replace its head of agency trading.

Agency Abodes: Inside Starcom MediaVest

Stewart Easterbrook, CEO, Starcom MediaVest invites Media Week in for a tour of the agency's London headquarters in Whitfield Street.

Rajar Q3 2011: Agency views on the winners and losers

The Rajar figures always provide an opportunity for radio groups to crow as most figures can be carefully presented to show positives. After a bumper Q2 we asked three radio buyers what they made of the last quarter.

DDS and Mediabank merge to create single agency system

Agency booking and measurement services Donovan Data Systems (DDS) and its main rival MediaBank, are to combine to form MediaOcean in a $1.5bn (£966m) merger to create a "single, neutral and universal operating system (OS) for advertising technology."

Media Agenda: Steve Hatch talks about media agency challenges

Steve Hatch, MEC chief executive, provides an insight into his agency's IPA Effectiveness Award-winning work and maps out the current and future digital landscape.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.