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Blue Rubicon launched a consumer brand agency offshoot this week, in an attempt to occupy the 'middle ground' between creative ideas agencies and strategic powerhouses.
Daryl Fielding, vice president, marketing, Kraft Foods Europe, is driving a cultural shift at the company. By Rachel Barnes
Prezzybox.com, the website that sells gifts ranging from G-strings made of sweeties, to air-hockey tables, has appointed Artemis8 to run paid-search marketing as part of a push around its 10th anniversary.
LONDON - Remington is stepping up its global marketing strategy and seeking an agency to handle its multimillion-pound advertising account
LONDON - Campaign presents the best of Mother London's work from the past decade on this reel.
Campaign presents the highlights from creative agency BBH spanning the past decade.
LONDON - Navigation systems maker TomTom has appointed Dutch agency Selmore to handle its pan-European above-the-line advertising after a pitch against Leo Burnett and FHV/BBDO.
LONDON - Miele is looking for an agency to create an ongoing CRM programme for its consumer products division in the UK.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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