Bristol-Myers Squibb looking for US media and buying agency
13 Feb 2001
Bristol-Myers Squibb is looking for an agency to handle its 275 million US media planning and buying account.
Ah, l'amour. It seems all those cold nights have prompted a baby epidemic capable of putting the worldwide toy output under pressure. Burkitt DDB's 90 staff are now into double figures since last year. The client services director, Helen McDermott (aka 'Mother Superior' of the agency's flagship...
Bristol-Myers Squibb is looking for an agency to handle its 275 million US media planning and buying account.
Bristol-Myers Squibb is looking for an agency to handle its 275 million US media planning and buying account.
- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television service, Open..., after a competitive pitch against a handful of undisclosed agencies.
- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television service, Open..., after a competitive pitch against a handful of undisclosed agencies.
- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services umbrella.
- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services umbrella.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.