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Digital agencies understand the new planning model that is necessary in an age when consumers...?" Something's changed. The shiny penny has dropped. Suddenly people have woken up to digital. All-agency ... programme!" The problem with traditional agency thinking is that it is predicated on an assumption ... to offer. Now, the traditional agency approach would have been an ad campaign showcasing the wider talent ...
The trend towards bespoke, artisan services extends to how clients appoint their ad agencies....and deal the most within the agency. Fair trading is, to us, the act of exchanging produce and services ... benefits. Bespoke networking It is commonly thought in Asia that only the larger network agencies ... for a cookie-cutter, ready-made ensemble of agencies to handle its global creative needs. Instead ...
The technical chief and senior planner at Agency Republic explain why inter-departmental working.... Conventional thinking tells us we should be at opposite ends of the agency process; a musty, pipe ... of the digital milieu means agencies as a whole need to take their lead from their audience. You only need ... traditional agencies that are tied to individual specialisms. That linear approach to process, where client ...
respected photographers, designers and writers. Advertisers, senior agency and newspaper people share ... and agencies to get the best out of the medium. Major Newspaper Marketing Agency initiatives are in place ... advertisers and agencies to gain a better understanding of how advertising is consumed in newspapers; and how ...
about it and test it seriously. Of course, lots of clients have been burnt, paid bad agencies for crap ... -better digital people into your organisation and challenge your agency to deliver the very best. To add to David ...
pushed Agency Republic ahead of its closest rivals...business story, rendered Agency Republic as the obvious choice for Campaign's Digital Agency of the Year ... directorship of Andy Sandoz , who was appointed last year, the agency delivered ambitious campaigns across a wide range of clients and proved itself a worthy successor. Agency Republic displayed a good ...
They say recession is a good time to start an agency. So we spent a pleasant afternoon picking our.... And even if you have launched your own agency, you've probably spent many idle moments wondering who else you might have chosen as your core team. All the best ad people have their fantasy agencies tucked away in a drawer somewhere. Here's Campaign's own fantasy agency, with absolutely no respect ...
to be created by Scottish agencies.' He simply played a bunch of great TV clips from UK comedies with English ... AGENCIES ARE A STEP AHEAD OF LONDON All this talk of integrated communications and multi-disciplinary agencies might seem like the new way for agencies to go. However, in the regions every agency has worked ...
The reason Virgin Atlantic has been such a rip-roaring success over the years is down to its founder, Sir Richard Branson. Doubtless there are jumbo-loads of extremely talented people working in the organisation and their contribution is essential, but it's primarily Branson. Only he truly understands...
- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu...- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu for an undisclosed sum. Killakanu, which has offices in Hamburg and Cologne, was founded in 1996 and it names Volvo and Sony among its clients. Icon Medialab is one of the biggest interactive companies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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