24 May 2012
| by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies.
Francis Maude, the minister for the Cabinet Office, told them that the Government ...
will launch in November.
"I worry that agencies won't understand these frameworks, which are quite technical," an agency director who was at the meeting said. Another senior industry figure warned: "A lot ...
21 May 2012
| by Campaign Asia-Pacific
WPP's Ogilvy network has acquired a stake in Myanmar's leading advertising agency Today Advertising...Ogilvy declined to comment on whether it had acquired a minority or majority stake in the agency.
It said it is now looking seriously at Myanmar [formerly known as Burma] as a new growth market and said there could be further announcements in the months ahead.
Paul Heath, CEO of Ogilvy Asia-Pacific, said ...
24 May 2012
| by Maisie McCabe
The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson.
Carat was appointed to the BHS media account ...
agency of record for other Arcadia brands before this appointment.
The bulk of Arcadia s spend ...
24 May 2012
| by Sara Kimberley
agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently ...
advertising agency, has also created online activity as part of its broader campaigns.
Last year, TMW ...
24 May 2012
| by Katherine Levy
"The media agency is the USB stick of an advertiser's business"; media agencies "help share....com at this year's annual Media 360 conference for clients, agencies and media owners.
The one word that held ...
by the media agency. "This e-mail could have come from any client," he explained.
So far, so normal ...
on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ...
24 May 2012
| by Jeremy Lee
For an agency that has become more used to drowning its sorrows than toasting success in recent ...
or Four Seasons ads sometime soon.
Along with its sister agency DDB UK, these two UK branches ...
when you consider the lack of management stability at the former agencies over the years compared ...
21 May 2012
| by Sara Kimberley
Hugh Baillie, Ogilvy & Mather's chief executive, is stepping down from the helm at the agency....Baillie leaves the agency after two and a half years. Ogilvy Group UK chairman Paul O'Donnell will take over as the interim chief executive of the London agency until a replacement is found in due course.
During his tenure at Ogilvy UK, the agency has won clients such as a Kronenbourg and helped ...
24 May 2012
| by Sara Kimberley
David Howard, the co-founder of Johnny Fearless, has left the agency to join Fold7 as its head...At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work ...
. The agency said it expects to replace Howard in due course.
While at Saatchis, Howard worked ...
share the same ambition to shape an ad agency for the 21st century."
Ryan Newey, the founder of Fold7 ...
24 May 2012
| by Maisie McCabe
Big Communications, the Leicester-based agency, has acquired the independent shop Quorum from its
25 May 2012
the agency's success in winning the pitch for the British Army....Having decorated the building in camouflage netting and installed a (inflatable) tank on the agency's lawn, staff dived into the dressing-up box. Joe Petyan drew on his putative Russian heritage and came as a 19th-century Russian cavalry officer, while the ever-chippy Russell Ramsey slummed it as a ...
to remove filters
