The Marketing Agencies Association (MAA) has launched a new member initiative, the Agency MOT...The MAA Agency MOT aims to help its member agencies identify their areas of strengths ... management, employee engagement, new-business processes, as well as planning and creativity. Agencies ... agencies don't spend enough time looking internally, which is why we have initiated the MAA MOT, in order ...
by Oystercatchers, with a decision expected by mid January. The appointed agency will provide the charity ... used digital agencies on a project-by-project basis, including Enable Interactive and 23red. Its ... has become the UK s most recognised alcohol awareness charity. We are looking for agency support ...
The top 50 advertising agencies' accounts reviewed here contain the first full look at the effects of the recession. Looking mostly at results from 2009, agencies have reported a reduction in operating profit ... and overall operating profit was down by 15 per cent for the top 50. Nearly two thirds of agencies reported ...
, but struggled to convert this into operating profits. Gross income across the Top 30 agencies increased by 18...reporting operating losses. Between them, the losses posted by DM Europe, Asia Digital Holdings and Agency.com wiped out any increases in profits from other agencies. Despite this, there were some good individual ... , it was the increase in other overheads that helped to significantly decrease the margin. It's clear that agencies need ...
per cent, which 21 of the Top 30 media buying companies achieved. All but three agencies achieved ... . Independently owned agencies are, on the whole, smaller than group-owned ones as they cannot benefit from the sheer economy of output from well-backed group-owned agencies. They do, however, represent a 14 per cent ...
The Top 50 advertising agencies' accounts reviewed here are likely to be the last set of promising results before the full effects of the recession are felt. Looking mostly at results from 2008, agencies ... 50. Only two agencies recorded an operating loss, although there were a number whose results had ...
Danone has appointed Agency Republic to handle the UK digital work for its Activia brand....The agency won the business after a competitive pitch and will develop a digital strategy before rolling out creative work for the brand. Agency Republic's role will include overseeing a major ... . Agency Republic will work closely with Activia's marketing manager, Corinne Chant, on the digital ...
BD Network has acquired mobile agency We Love Mobile for an undisclosed sum....The mobile agency will retain its name, but sit under the BD umbrella. It will offer mobile ... director, and creative director respectively. The agency will fold its nine-strong mobile specialist team into BD Network. The mobile agency s clients include John Lewis, BBC and EMI. It will now also ...
WPP's JWT network has acquired the US digital agency Digitaria Interactive for an undisclosed sum....The agency's clients include film studio Dreamworks, ESPN, Fox Corporation, the National Football League and TV and film company, NBC Universal. It made revenues of $14.3m ( 9.2m) in the year ended 31 March 2010 and employs 100 people based in San Diego, with satellite offices in Dallas, Los Angeles ...
Lida's executive creative director Shaun Moran has resigned from the agency without a job to go to....Moran, who has been at the agency for three years, has just returned from a four-month sabbatical. It is expected a replacement will be made from within the M C Saatchi Group, which owns the direct marketing agency. In March 2007 Moran joined Lida from Partners Andrew Aldridge where he was creative director ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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