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Think BR: Launching Newsworks

This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed its name to Newsworks. Those of you with experience in project management will know that this kind of operation always involves significantly more work than you thought and you always get surprises on the way ...

Tokyo 2020 appoints Weber Shandwick for Olympics bid

as its global agency....The International Olympics Committee yesterday announced that Tokyo has made its shortlist for the 2020 Olympics. The agency appointment comes after Weber Shandwick supported Tokyo s applicant city ... campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ...

MediaCom partners with InMobi to develop mobile campaigns

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

Heathrow creates 'royal runway' for Diamond Jubilee

The flag has been created by outdoor agency Curb and spans 540 square metres, measuring 30 metres in height. It marks the first time an image has been painted on Heathrow's airfield. It is positioned next to the northern runway so passengers can see the image as their flights land. Red carpets ...

NBA gets serious about cracking UK

help with our marketing activity. We work with Deng's sponsors and management agency to develop ...

Arena Media nets global City Index account

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ...

Mindshare retains Unilever media buying in the US

that we are working with the best agencies to deliver our ambitions. "The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Trading places: this week's people moves

Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ... News , its new agency unit that launched to service the News International business. ( Campaign ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...

Co-op appoints Leo Burnett to £50m ad account

The agency won the account after a competitive pitch against Now and CHI Partners. The win ... of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ... . TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.