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' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ...
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
with the line 'A survey commissioned by leading insurer X... ' Surveys became to PR agencies what testimonials are to ad agencies. As this technique became debased, the half-page became a column, then a small box ...
and reactions emerge online. Tom Poynter, chief executive of agency Iris Worldwide, argues that brands have ... . Activision worked with social-media monitoring agency Brandwatch to track online buzz around this and other ... of Activision titles. The agency created search strings and tailored dashboards to monitor commentary. For Call ...
agency, MPG Media Contacts, around its 'Meaningful Brands' proposition. The book identifies three broad ...
truth presents for brands, their agencies and consumers. They contend: "Some marketing strategies ...
should now view the recession as a source of long-term pressure on consumer behaviour. The agency urges ... of sponsorship agency Synergy, says: 'One of the key themes this year will be the redefining of what it means ... will come together. Carl Ratcliff, executive planning director at integrated agency Elvis, says ...
. Clients often lack the time and resources to be able to do this. Market research agencies often lack ...
-breaking research agency to scoop Marketing's title for the second successive year, writes Gemma Charles....WINNER Brainjuicer has been named Marketing's Market Research Agency of the Year ... bought into this philosophy; he engages with the agency when he needs 'step-change thinking ... of repeat business. Globally, the agency now has more than 165 clients, predominantly big consumer ...
YouGov, the online market research agency, has restructured its senior management and promoted its...YouGov said the management changes signified the health of the agency, which will report a financial update to the City later this month. Tim Britton, chief executive of YouGov s UK operations, has now been given a broader remit and has been promoted to the role of chief operating officer Europe ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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