01 May 2012
| by Kim Benjamin
Johnson) Sense Worldwide
Burness The Leith Agency
Kleenex, Andrex, DryNites, Little Swimmers ...
Business) IAS b2b Marketing
SME marketing
Burness The Leith Agency
FreestyleXtreme ...
24 Jan 2012
| by Martin Ryan, CPM (UK)
The pressure on field marketing to deliver faster, cheaper and better services is challenging outsource agencies to develop smarter solutions to drive sales.
Assuming that we have already recruited ...
working with digital activation agency Knit to develop applications that make it possible to seamlessly ...
10 Jan 2012
| by Sarah Johnson, Ben Hall and Georgina Brazier
in attendance.
The School Games are run by the Youth Sport Trust and handled by sponsorship agency Fast Track. Fast Track was voted Marketing's Sponsorship Agency of the Year in 2011.
Young entrants ...
10 Jan 2012
| by Nicola Clark
should now view the recession as a source of long-term pressure on consumer behaviour. The agency urges ...
of sponsorship agency Synergy, says: 'One of the key themes this year will be the redefining of what it means ...
will come together.
Carl Ratcliff, executive planning director at integrated agency Elvis, says ...
13 Dec 2011
| by Sarah Shearman
The market-leading agency's strong organic growth backed by extensive new-business wins..., but it was CPM that clinched the title.
While the agency is the market-leader in the category, with a turnover of 62.5m in 2010, it also achieved the greatest actual increase of the shortlisted agencies ...
.5m of retained business.
This year the agency has embarked upon a five-year growth strategy ...
08 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
, the DfT's partnership agency.
Jon Woods, general manager, Coca-Cola Great Britain and Ireland, said ...
09 Nov 2011
| by David Benady
Hardly a day goes by without a field marketing agency launching a shiny innovation for checking ...
automated, margins for these services are falling. The agencies are therefore under pressure to offer higher ...
.
Fast and cheap
The system is gradually being taken up by brand-owners and field marketing agencies ...
28 Oct 2011
| by Staff
with Blu-ray Experience European Tour
Association of Publishing Agencies with International Content ...
17 Aug 2011
| by Kim Benjamin
, as Marketing ranks the top agencies in the field marketing sector...., in what is being promoted as the UK's biggest ever festival.
Agency CJ Services is already working ...
.
'An event on the scale of the Olympics illustrates the need for field marketing agencies to be able ...
Norbury, chief executive of agency REL. 'Mobilising large teams is often a challenge in terms ...
17 Aug 2011
| by Kim Benjamin
,' says Wendy Hooper, managing director at agency Carbon Marketing. 'While the consumer gets the extended ...
of success.
Nonetheless, many of the agencies that feature in Marketing's latest experiential league ...
at agency N2O. 'We're excited about the integration between real-time information layering, on ...