Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... it held chemistry meetings with a series of ad agencies . ...
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Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
-commerce. It will be a while before we get clarity in this area, but in the meantime advertisers and agencies alike ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
do have an issue with is a brand s marketing team and its agencies not giving proper consideration ...
Jazz FM to drop spot ads for one-day tour operator promotion
19 Apr 2012 | by Emma Powell
was brokered after Jazz FM approached Journey Latin America with the sponsorship idea via media agency ...
Discovery Networks UK renews sponsorship deal with Kärcher
02 Apr 2012 | by Nick Batten
Networks UK, and K rcher's advertising agency HMDG, follows a successful partnership in 2011, when ...
Panadol to sponsor Keith Lemon's jump to ITV1
29 Mar 2012 | by Maisie McCabe
. The sponsorship was planned and bought by WPP media agency MediaCom and the idents were made by Kream. Rose ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
