RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
advertisers, media agencies and creative agencies get more from the medium. And the outlook for 2012, as far ...
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RAB launches planning and creativity tools
23 May 2012 | by Daniel Farey-Jones
agencies and creative agencies get more from the medium....in response to demand from media and creative agencies, RadioGauge Predict will allow them to obtain sector ... of the RAB, said: "Media and creative agencies frequently ask us for aggregated data from RadioGauge to help ... by keyword, decade, agency, brand, award and category. It will also include a top 10 ads list, updated ...
Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
marketing agency Spinnaker, who will also show the trailer and feature links to allow users to book cinema ...
Media Bitch's Diary 3 May
03 May 2012 | by Media Bitch
the 230m global Heineken media account yesterday, and thinks the agency was due a little celebration ... source, by having a shake, popping his cork and spraying his sticky fluid all over the agency. This girl ... strapping petrol canisters to their body and holing up on Tottenham Court Road. Agencies that had ...
MEC Manchester wins furniture account
20 Apr 2012 | by Maisie McCabe
Furniture retailer Jysk has appointed MEC Manchester, the WPP media agency, to its media planning...The incumbent, Aegis Media's Carat Manchester, is understood to have been involved in the early stages and MEC Manchester is believed to have pitched against independent agency M3 Communications. Jysk has tasked MEC with developing a campaign to drive sales in its five existing stores in the north ...
BBC Academy partners with Sound Women to launch mentor scheme
19 Apr 2012 | by Emma Powell
Academy to put the scheme in place. The scheme follows research by training agency Skillset, which ...
Jazz FM to drop spot ads for one-day tour operator promotion
19 Apr 2012 | by Emma Powell
was brokered after Jazz FM approached Journey Latin America with the sponsorship idea via media agency ...
TalkSport picks up international Barclays Premier League rights
17 Apr 2012 | by Maisie McCabe
investment" from UTV as well as help from UTV s digital design agency Tibus and social media agency Simply ...
Sonos to sponsor Geoff Lloyd's Hometime Show
13 Apr 2012 | by Maisie McCabe
following the appointment of Interpublic Group's Initiative as its first media agency in the UK. Absolute ...
Multitrip.com in tie-up with Real Radio
10 Apr 2012 | by Nick Batten
activity planned by The Media Agency Group....throughout the four month airtime. The Media Agency Group has also booked a nationwide outdoor advertising ... at Radio Airtime Media, The Media Agency Group's radio division, said: "Direct communications are a vital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
