24 May 2012
| by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4.
ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...
23 May 2012
| by Daniel Farey-Jones
The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand.
Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...
21 May 2012
| by Maisie McCabe
at various media companies, including as a media planner and buyer in agencies and in ad sales at ITV ...
16 May 2012
| by Sarah Johnson
and where we are."
Asked how media agencies were responding to the changes, Bampton said that the industry was evolving and, on the whole, agencies were embracing change.
Bampton said: "What we ...
difficult start to the year after being locked in a trading dispute with the Havas Media agency, MPG Media ...
15 May 2012
| by Maisie McCabe
and characterisation." The ad campaign, which was created by Channel 4 s in-house agency 4Creative, showed an image ...
14 May 2012
| by Maisie McCabe
agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother...deals arose earlier this month when it emerged that ITV wants to extend its audit of media agencies ...
14 May 2012
| by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ...
it held chemistry meetings with a series of ad agencies . ...
10 May 2012
| by Maisie McCabe
Media agency sources indicate that advertisers are paying between 140,000 and 150,000 for late spots during the two-and-a-half-hour programme, suggesting that ITV could make around 9 million in spot advertising around the single show.
The news follows ITV's interim management statement on Wednesday, which ...
09 May 2012
| by Mike Fletcher
with the agency kids as he used to be....little comes from the media agencies in this arena.
Thursday
It's lucky I didn t overdo it last ...
decide to celebrate with a quick liquid lunch. I like to think I'm down with kids on agency gossip ...
03 May 2012
| by Maisie McCabe
convertible sports car next spring.
David Amodio, agency principal at Channel 4, said: "Sometimes ...