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Bet365 to sponsor French Open on ITV

The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...

Steve Alexander to leave Channel 4 after 20 years

at various media companies, including as a media planner and buyer in agencies and in ad sales at ITV ...

Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger

and where we are." Asked how media agencies were responding to the changes, Bampton said that the industry was evolving and, on the whole, agencies were embracing change. Bampton said: "What we ... difficult start to the year after being locked in a trading dispute with the Havas Media agency, MPG Media ...

'Bigger. Fatter. Gypsier.' ad complaint could get second chance

and characterisation." The ad campaign, which was created by Channel 4 s in-house agency 4Creative, showed an image ...

Allan blames agencies' 'negative viewpoint' for C4 ad fall

agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother...deals arose earlier this month when it emerged that ITV wants to extend its audit of media agencies ...

Resident Evil 6 to sponsor 'The Walking Dead'

was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... it held chemistry meetings with a series of ad agencies . ...

ITV charges a premium for Britain's Got Talent ad spots

Media agency sources indicate that advertisers are paying between 140,000 and 150,000 for late spots during the two-and-a-half-hour programme, suggesting that ITV could make around 9 million in spot advertising around the single show. The news follows ITV's interim management statement on Wednesday, which ...

My Media Week: Henry Daglish

with the agency kids as he used to be....little comes from the media agencies in this arena. Thursday It's lucky I didn t overdo it last ... decide to celebrate with a quick liquid lunch. I like to think I'm down with kids on agency gossip ...

Jaguar to air Homeland-themed ad

convertible sports car next spring. David Amodio, agency principal at Channel 4, said: "Sometimes ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.