Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
marketing agency Spinnaker, who will also show the trailer and feature links to allow users to book cinema ...
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Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ... competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
Scout London delays next issue for strategy review
11 May 2012 | by Mark Banham
June, following meetings with media agencies by the title's publisher Scout Media Ltd....that media agencies had requested a "more integrated" offer across print and online from the publisher ... Zambrano, publisher of Scout London, said: "Following meetings with media agencies, we have decided ...
PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin
09 May 2012 | by Daniel Farey-Jones
the importance of Audi's agency MediaCom in negotiating the sector. "We rely very heavily on our media agency ... it is changing so rapidly." MediaCom's Bozeat started the session with a pitch about how agencies, advertisers ...
Ex-FHM editor Needham leads football betting mag launch
25 Apr 2012 | by Staff
Grand Parade, the agency led by former FHM and Rolling Stone editor Ed Needham, has created a new
My Media Week: Sean King
11 Apr 2012 | by Mike Fletcher
a magazine publisher into a multi-platform content agency, I have built a hugely experienced ... marketing agency in the UK. Tuesday In early to have a chat with a major new (potential) client ... is the new battleground, with all agencies seeming to claim ownership. It's going to be fascinating to see ...
Media Bitch's Diary 5 April
05 Apr 2012 | by Media Bitch
Should have gone to... Well, this girl hears that the pitches for the 39m Specsavers media account have finally come to a close, while the remaining agencies, including national incumbent MEC ... director Stuart Bowden reversed that by mocking up a Specsavers shop in the agency's offices ...
My Media Week: Mark Middlemas
04 Apr 2012 | by Mike Fletcher
at an agency new business summit, bumps into actor Nigel Havers and attends the NABS Big Bash....for overnight emails and scan through the agency Twitter account, before switching to the mighty Telegraph app ... upstairs to IPG's Media Lab. It is where "marketers and our agencies go to discover and learn about ... technology on show, and I leave satisfied the lab is a massive game changer for the agency. Before dinner ...
IPC ramps up ad-funded games offering
03 Apr 2012 | by Nick Batten
. The game will challenge media agencies to compete against each other, with the highest scoring agency ...
Neil Allen departs Starcom MediaVest Group
02 Apr 2012 | by Maisie McCabe
the agency to pursue other interests....His responsibilities will be assumed by trading operations director Erica Taylor. Taylor will keep her job title of trading operations director and her responsibilities as the agency lead ... . According to sources, he departs the Publicis-owned agency without a job to go to. Starcom MediaVest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
