More Th>n to sponsor MSN pet portal
08 May 2012 | by Maisie McCabe
media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...
Eric Newnham invests in Blis Media
23 Apr 2012 | by Nick Batten
that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...
Science Museum looks to build digital ad roster
19 Apr 2012 | by Ian Darby
between three and four digital agencies to work on its digital marketing. It has issued a tender and plans to invite at least five agencies to pitch for a place on its new digital roster. The process ... Museum, the National Media Museum and the Museum of Science and Industry. Agencies have until 17 May ...
Brake 'got the msg?' by Blue Hive
02 Apr 2012
The four executions will appear on specially selected digital poster sites, online and in print. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell. More than 20 digital 48-sheet sites were donated ...
Spotify takes the plaudits in the latest IPA Online Media Owner survey
28 Mar 2012 | by Mark Banham
resolution, ease of contact, client/media agency partnership and mid campaign support) and Tribal Fusion ...
Pottermore hands marketing brief to Momentum UK
27 Mar 2012 | by Nick Batten
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest...Replacing the incumbent agency, Adam Eve, Momentum has been briefed to define and develop ... users and create potions. Digital agency Th_nk continues to lead the development of the website ... for Momentum UK, said that Harry Potter is one of the "great cultural touchpoints" and the agency was thrilled ...
My Media Week: Marco Bertozzi
21 Mar 2012 | by Hayley Pinkerfield
sure that we are lined up with the senior agency regional and global leads as we expand in terms ...
Waitrose ties up with Mumsnet for Mother's Day push
16 Mar 2012 | by Matthew Chapman
A Waitrose.com sponsored forum on Mumsnet asked users what they would most like their children to cook for them on Mother's Day. Full-service agency Amp brokered the partnership, which will be ongoing. The agency will also develop a broader range of strategic partnerships to help drive customer ...
SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive...turned and clients want to be here for themselves, rather than agencies telling them about it ... from our agencies and find out where we should focus our energy. It can't be a scatter-gun approach ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
