Lateral Group hires Mike Cavers as executive creative director
02 Apr 2012 | by Nick Batten
-winning multi-channel creative agency, delivering inspired and very relevant creative messages to our clients ...
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Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
and integrated marketing communications. Heather Westgate, chief executive of direct agency TDA, said: "If I ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... , Alton Towers The Rabbit Agency, #myeurope bmibaby's instagram campaign Media ... Saint@RKCR/Y R, Twitter knitter The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
Nick Ellsom leaves PHD for OMG's Annalect
23 Jan 2012 | by Daniel Farey-Jones
was promoted to head of digital at PHD in 2010 from head of search, two years after joining from Aegis agency ... will lead the agency's digital offering across its entire client base, alongside head of digital strategy ...
Indicia lands DMA Grand Prix
08 Dec 2011 | by Daniel Farey-Jones
The agency helped the Shop Direct group-owned brand use digital, social media and direct mail ... and sold 11,000 products. It won gold in the retail and integrated campaign categories and the agency ... awards of any agency, with five including best launch campaign and best creative solution for Gaucho ...
Can the direct tribe deal with the engagement landgrab?
01 Dec 2011 | by Daniel Farey-Jones
of direct creativity - so how come only two out of six campaigns put forward were by direct agencies?...Creative leaders from six direct agencies took the stage to thump their individual tubs ... to be partly intended as a collective pick-me-up in the wake of a poor showing at Cannes where no UK agency ... while in the lively debate that followed agencies accepted their territory was hard to defend. "There ...
Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
to Naggar, the bulk of revenues are coming from media agencies using Turn's DSP, the Turn Media Platform ... agencies and three centralised agency trading desks, including Omnicom's Accuen and IPG's Cadreon ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt Nohr Digitas. The scheme builds on the supermarket s myWaitrose online members club, introduced two years ago, and is the result of research carried out among thousands of customers to understand how ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
at media agency Initiative; and Sam Tomlinson, director, assurance, at accountancy firm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
