Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...
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O2 launches review ahead of customer experience revamp
21 Mar 2012 | by Matthew Chapman
O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...
Royal British Legion to revamp communications programme
02 Mar 2012 | by Matthew Chapman
The charity, which provides financial and social support to members of the armed forces, has appointed customer publishing agency John Brown to handle the task. It wants to showcase its lesser-known work and raise awareness that it spends over 50m a year on a whole range of services and investments ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... , Alton Towers The Rabbit Agency, #myeurope bmibaby's instagram campaign Media ... Saint@RKCR/Y R, Twitter knitter The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
mother and baby fashion show that "nearly killed us", according to the agency's creative director....to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... expectations. According to Ian Bates, creative director at Indicia, the agency came up with an idea ...
TNT Post UK sales and marketing director departs
20 Oct 2011 | by Daniel Farey-Jones
Caulfield joined the company in 2010, having previously run his own consultancy. He has also worked a number of advertising and media agencies including in head of direct roles at MPG and Initiative. TNT has not appointed a successor and is reviewing the post. In a statement, TNT said Caulfield ...
Gü kicks off search for DM agency
14 Jul 2011 | by Sara Kimberley
Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü...The Noble Desserts Holdings brand has approached agencies directly for the business. DDB currently handles G 's advertising account. The agency picked up the business in a pitch against Bartle Bogle Hegarty (BBH) at the end of last year. In May G launched a 2m national TV ad campaign, its ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
Mel Cruickshank, chief executive of direct marketing agency LIDA. 'Some clients appreciate and see ... at the agency. 'This is particularly effective when looking at high-volume, offand online communication where ... . This can be content that the agency creates based on its insight into consumers' lives, or content created ...
Royal Mail to offer digital watermarking system
09 May 2011 | by Ed Owen
The system allows rich media to complement direct mail without using embedded chips or quick response codes, but instead using triggers contained within mail art and design. It was developed by the Royal Mail's Door to Door Unit and digital agency Digital Space. Consumers with smartphones must ...
Communisis lands £10m contract for Everything Everywhere
02 Mar 2011 | by Ed Owen
Communisis already holds T-Mobile's contract, and this move consolidates the work across all three brands to a single agency. Communisis will supply point of sale, publications and outdoor media for all three brands. The appointment does not effect Everything Everywhere's creative direct mail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
