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Evidon and DoubleVerify integrate privacy and ad verification

24 May 2012 | by Daniel Farey-Jones

among brands and agencies in the verification space, so integrating our technologies to help us scale ...

The Economist develops ad network Ideas People

18 May 2012 | by Daniel Farey-Jones

about how we should approach programmatic buying. "We know there is a trend for agencies looking ...

Taming the data deluge

05 Apr 2012 | by David Benady

product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... , Alton Towers The Rabbit Agency, #myeurope bmibaby's instagram campaign Media ... Saint@RKCR/Y R, Twitter knitter The Rabbit Agency, #myeurope bmibaby's instagram campaign ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

such different beasts. They are rarely mentioned in the same breath, room, or even agency, come to that ... compelling and engaging conversations with them. Similarly, many creative agencies, above and below ... the insights that should be inspiring their work. Silos are crumbling - an ad agency won the Direct Agency ...

Think BR: The value of data optimisation

11 Jan 2012 | by Carl White

of these service providers, whether they are an agency group at one end or yield optimiser or ad ... -making has been provoked by the relationship between agency groups and their fast growing media trading ... trend of digital trading platforms sitting under the same ownership umbrella as their agencies ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

05 Jan 2012 | by Daniel Farey-Jones

mother and baby fashion show that "nearly killed us", according to the agency's creative director....to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... expectations. According to Ian Bates, creative director at Indicia, the agency came up with an idea ...

Levy's Weborama launches JV with Hi-Media

20 Dec 2011 | by Staff

and agencies. Financial details of the deal have not been released, though it is believed ...

Indicia lands DMA Grand Prix

08 Dec 2011 | by Daniel Farey-Jones

The agency helped the Shop Direct group-owned brand use digital, social media and direct mail ... and sold 11,000 products. It won gold in the retail and integrated campaign categories and the agency ... awards of any agency, with five including best launch campaign and best creative solution for Gaucho ...

Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

of direct creativity - so how come only two out of six campaigns put forward were by direct agencies?...Creative leaders from six direct agencies took the stage to thump their individual tubs ... to be partly intended as a collective pick-me-up in the wake of a poor showing at Cannes where no UK agency ... while in the lively debate that followed agencies accepted their territory was hard to defend. "There ...

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