Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
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The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ...
The charity, which provides financial and social support to members of the armed forces, has appointed customer publishing agency John Brown to handle the task. It wants to showcase its lesser-known work and raise awareness that it spends over 50m a year on a whole range of services and investments ...
The campaign, by integrated agency DCH, will be based around the strapline "Different is what we do", to focus on the brand's "grittier, urban, no-nonsense" reputation. It follows a decision made three-years ago by parent company Fiat to phase Chrysler out of the European market ...
Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... , Alton Towers The Rabbit Agency, #myeurope bmibaby's instagram campaign Media ... Saint@RKCR/Y R, Twitter knitter The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
such different beasts. They are rarely mentioned in the same breath, room, or even agency, come to that ... compelling and engaging conversations with them. Similarly, many creative agencies, above and below ... the insights that should be inspiring their work. Silos are crumbling - an ad agency won the Direct Agency ...
mother and baby fashion show that "nearly killed us", according to the agency's creative director....to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... expectations. According to Ian Bates, creative director at Indicia, the agency came up with an idea ...
approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries ... . The account will be run out of the agency's Cirencester office. EHS will initially focus on the Premier Inn ... managing director, said: "As an agency, we're really trying to push things digitally, and I think ...
agency of record for its Hendrick's Gin brand....The digital agency won the business after a four-way pitch against undisclosed agencies, which was called in June this year . The company does not currently have a retained agency on the account, instead working on a project-by-project basis. Brand Advocate has been tasked to develop the gin brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.