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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... , Alton Towers The Rabbit Agency, #myeurope bmibaby's instagram campaign Media ... Saint@RKCR/Y R, Twitter knitter The Rabbit Agency, #myeurope bmibaby's instagram campaign ...

What digital marketers can learn from DM

Mel Cruickshank, chief executive of direct marketing agency LIDA. 'Some clients appreciate and see ... at the agency. 'This is particularly effective when looking at high-volume, offand online communication where ... . This can be content that the agency creates based on its insight into consumers' lives, or content created ...

Andrew Walmsley on Digital: Privacy is a case of respect

Facebook is now the CIA's most successful intelligence-gathering programme, with Congress recently voting to boost funding for it at the expense of other initiatives. The agency can't believe its luck, as people are readily prepared to divulge where they live, provide alphabetised lists of their friends ...

Marketing Direct: List Report 2009

on supporting services and skill sets,' adds Powell. Entire Direct Marketing, an agency that offers creative ... was buying 3m consumer data records a year - until data insight agency the Huw Davis Partnership got involved ... Non-responders: Equifax SECTOR KEY: A: Academic; Ag: Agencies; Au: Automotive; Ch: Charities; Comp ...

DM agencies risk plagiarism in pitches

LONDON - Direct marketing agencies are exposing their ideas to plagiarism because they fail...to be released later in the summer, also reveals that two-thirds of winning agencies have been shown losers' work post-pitch. While 83% of agencies believe they own the copyright to their pitch work just 50% make this clear in writing. Some agencies feel that they unnecessarily, and all too easily, negotiate away many ...

New consumer protection laws that marketers should know about

and agencies engaged in such activity may also face criminal sanctions. This could make life tough for buzz marketing agencies, as staff would need to disclose their commercial interest. Even seeding viral films ...

Credit fraud service breaks ads in wake of HM Revenue data disc blunder

Experian, the credit reference agency. Consumers who pay 6.99 a month can monitor their credit rating ...

Campaign Top 300 Agencies 2006

Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen. ...

Marketing Store consolidates Midlands into one office

, in addition to the agency s 120 staff in its London head office. The agency will be launching a recruitment ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.