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New look for Marketing Design Awards

prominent brands and design agencies that are committed to championing and recognising achievements ... the opportunity to accumulate points towards Marketing s Design Agency of the Year. Work can be entered across ... ' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ...

Boots revamps pharmacies to reflect specialities

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Manchester City kicks off kid-friendly overhaul

undisclosed rival agencies. Follow John Reynolds on Twitter @johnreynolds10 ...

Unilever tops 2012 Marketing Society Awards nominations

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

River wins brief to publish Co-op event magazine

River is thought to have won the business against a number of undisclosed agencies. The Co-operative Village is a series of summer events catering for families. Calling at five separate events throughout the summer, The Co-operative Village will bring together the Co-operative Group's family of businesses ...

Facebook's Everson urges marketers to 'make a bet on us'

advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... : On the Client Council that I started a year ago there are eight CMOs and six agency CEOs. I mix them up. I ...

ZenithOptimedia launches Live ROI positioning

ZenithOptimedia, the global media agency network, has launched a new global strategic positioning.... ZenithOptimedia first positioned itself as "the ROI agency" in 2003 and claims to be the first media agency to apply a rigorous and objective approach to improving the effects of marketing spend. The agency has ...

'We have to build better brands and we need a different conversation', admits Tesco chief

, it is not one we will start tomorrow. Clarke alluded to a shake-up of its agency arrangements, referring ... agency review, the first of a decade. Quite simply, we need a different conversation." Clarke ...

Audi presents brand manifesto in global campaign

The ad, by German ad agency Kempertrautmann, uses a series of clips to showcase new technologies being developed by the Volkswagen-owned marque, including its 'e-tron' electric vehicle programme, its 'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.