16 May 2012
| by Mike Fletcher
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate.
Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...
08 May 2012
| by Matthew Chapman
Augmented reality technology integrated into the app allows homebuyers to view properties available to buy in the surrounding area. It also offers additional information and advice about taking out a mortgage.
Mobile agency Grapple created the Halifax home finder app, which is available ...
02 Apr 2012
| by Rimma Perelmuter
s innovation and dynamism in creating consumer facing businesses, brands and agencies.
This of course is a ...
, developers, brands and mobile agencies.
Everyone needs to participate in the creation and adoption ...
13 Mar 2012
| by Sarah Shearman
More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive...turned and clients want to be here for themselves, rather than agencies telling them about it ...
from our agencies and find out where we should focus our energy. It can't be a scatter-gun approach ...
09 Mar 2012
| by Matthew Chapman
Over half (51%) of the 998 shoppers questioned by independent market research agency PCP Market Research already had a smartphone, with that proportion set to increase dramatically by the end of the year.
While smartphone ownership is currently skewed towards younger shoppers, the majority of people who plan ...
07 Mar 2012
| by Matthew Chapman
Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects
06 Mar 2012
| by George Nimeh
.
3. Apps: HTML5 vs native
The battle of the apps continues, as brands, agencies and developers ...
of support out there in the mobile ecosystem. London is a hotbed of mobile agencies and developers. Take ...
22 Feb 2012
| by Daniel Farey-Jones
managing director Albert Read to an audience of around 200 advertisers and agency figures gathered for a ...
13 Feb 2012
The Finnish advertising agency Hasan & Partners, along with the creative studio Perfect Fools, have
13 Feb 2012
| by Daniel Farey-Jones and Nick Batten
Future is encouraging media agencies to probe the numbers its magazine publishing rivals...At the same time as sharing details of its tablet successes with agencies, Future's sales team ...
.
Agency buyers attending the publisher's briefing last Thursday (along with Media Week) readily complained ...
agency audience: "We don't want this massive opportunity to slip through our fingers."
The point ...