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17 May 2012 | by Ilicco Elia, LBi
excellence in any of them. A couple of years ago, marketers who bolted a mobile specialist on to their agency ...
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Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
an app" that sometimes afflicts both client and agency marketers. In addition, mobile is often created ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
developers care deeply about technologies; integrated agencies and consumers care more about experiences ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
Augmented reality technology integrated into the app allows homebuyers to view properties available to buy in the surrounding area. It also offers additional information and advice about taking out a mortgage. Mobile agency Grapple created the Halifax home finder app, which is available ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
to iTunes accounts. As an agency we're determined to keep exploring the possibilities of innovation ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
tempered the buzz around mobile with data on adspend from agency holding group Interpublic showing it would ...
Research points to widespread smartphone take-up this year
09 Mar 2012 | by Matthew Chapman
Over half (51%) of the 998 shoppers questioned by independent market research agency PCP Market Research already had a smartphone, with that proportion set to increase dramatically by the end of the year. While smartphone ownership is currently skewed towards younger shoppers, the majority of people who plan ...
Industry View: Will Apple unveil an iPad 3 tonight?
07 Mar 2012 | by Matthew Chapman
Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
. 3. Apps: HTML5 vs native The battle of the apps continues, as brands, agencies and developers ... of support out there in the mobile ecosystem. London is a hotbed of mobile agencies and developers. Take ...
Barclays Pingit app attracts 120,000 downloads in five days
22 Feb 2012 | by Sarah Shearman
at mobile specialist agency Somo, said "this looks like great early success" for Barclays, and the app ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
