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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ...

Unilever tops 2012 Marketing Society Awards nominations

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Is marketing at a crossroads?

agency, MPG Media Contacts, around its 'Meaningful Brands' proposition. The book identifies three broad ...

Interactive: Twelve ideas for 2012

should now view the recession as a source of long-term pressure on consumer behaviour. The agency urges ... of sponsorship agency Synergy, says: 'One of the key themes this year will be the redefining of what it means ... will come together. Carl Ratcliff, executive planning director at integrated agency Elvis, says ...

EDF appoints Grey's Ingram to advise on strategy

Ingram was hired for her experience of the advertising industry, consumer marketing and digital and social media, according to EDF. An EDF spokesman said the firm's relationships with its incumbent agencies will remain unchanged. EDF Energy uses AMV BBDO as its agency in the UK and works with Euro ...

Ryanair signals brand U-turn with eco claims

-founder of sustainability communications agency Futerra, said the campaign would not benefit Ryanair as a brand. He said ... ) Ryanair's Michael O'Leary on the environment, agencies and the recession: 10 outrageous quotes ...

Climate Week signs up key sponsors for event

agency, Generate, brokered the deals between the event and the four partners. According to the agency ...

Electric cars face marketing short circuit

. According to Alex Conaway, Honda group account director at ad agency Wieden Kennedy, electric ...

Coca-Cola overhauls UK website

. The new site has been developed by digital agency Zone and provides information for consumers, media ...

Energy goes into efficiency

Guilt Trip: From Fear to Guilt on the Green Bandwagon and client services director at ad agency ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.