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' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ...
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
agency, MPG Media Contacts, around its 'Meaningful Brands' proposition. The book identifies three broad ...
should now view the recession as a source of long-term pressure on consumer behaviour. The agency urges ... of sponsorship agency Synergy, says: 'One of the key themes this year will be the redefining of what it means ... will come together. Carl Ratcliff, executive planning director at integrated agency Elvis, says ...
This week, each participating brand has begun rolling out marketing campaigns, carrying the Start Today branding, urging consumers to take 'one simple step' toward being more environmentally friendly. Start Today, which was conceived by integrated agency Meteorite, is led by Start, an initiative ...
Ingram was hired for her experience of the advertising industry, consumer marketing and digital and social media, according to EDF. An EDF spokesman said the firm's relationships with its incumbent agencies will remain unchanged. EDF Energy uses AMV BBDO as its agency in the UK and works with Euro ...
s and Johnson Johnson. A key to motivating agency staff was for clients to "empower them to fail". He said: "I respect an agency that tells me, 'if you don t empower me to do great work, I will deliver average work." Agencies and brands "cannot do consistently great work without failure [along the way ...
development and marketing during 2010.' As part of this programme, Young's has briefed agency Mother ahead of a fresh ad burst, while Findus is about to appoint a new creative agency to its UK account, as the group has opted to work with individual agencies for its markets across Europe. 'When it comes ...
agency, Generate, brokered the deals between the event and the four partners. According to the agency ...
. According to Alex Conaway, Honda group account director at ad agency Wieden Kennedy, electric ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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