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River is thought to have won the business against a number of undisclosed agencies. The Co-operative Village is a series of summer events catering for families. Calling at five separate events throughout the summer, The Co-operative Village will bring together the Co-operative Group's family of businesses ...
. The latest 2011 report from Mintel, commissioned by the Association of Publishing Agencies (APA), reveals ... . On behalf of brands, content marketing agencies are producing increasing volumes of websites, e-zines, email ... Wardour, agrees. He said: "What excites me is that brands are turning to content marketing agencies to go ...
. The game will challenge media agencies to compete against each other, with the highest scoring agency ...
Seven, the content marketing agency, has appointed Jessica Gibson to the newly created role...raft of new appointments within the agency, including Will Watt as business development director, Emma ...
agencies have had to adapt to the new media landscape as much as any other business. Driven by teams grounded in journalism and 'fabulous storytelling', as one agency neatly sums it up, branded content ... appropriate channel. Branded content agencies are finding ever-more brands are recognising this value ...
-daughter relationships or holiday ideas. For agencies creating branded content there is no room for subjectivity ... , as an agency, we find ourselves sitting in boardrooms across Britain with a lot of people. In the room there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ...
as content agencies is the most intimate form of customer communication. Our clients' customers are invited ... marketing? It is one in which clients invest with agencies in a complementary set of print and online ... and social. How does this work in our world? Agencies create authentic, scalable media (on behalf of our ...
, tablet, viral, video, social) overshadowed what we content agencies should be bringing to market ... and sold an agency to O M and was global marketing partner at PwC. Laurie used River as a case study in his ... . As River celebrated its 16th birthday, it relaunched to become a full-service content agency ...
three years; and if, as an agency, we don't know what's coming down the line in three years ... to blogs and apps and websites, of course, this is where content agencies' skills are best deployed ... is a bright, modern publishing agency, staffed with teams of highly experienced customer magazine ...
Publicis Blueprint , which has been named Marketing's Customer Publishing Agency of the Year 2011. Back in 2008, at the height of the recession, the agency was forced to retrench and regroup following several ... . The agency took the top spot in Marketing's annual customer publishing league tables, reporting a 12.9m ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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