23 May 2012
| by Sarah Shearman
the agency has suggested McCann Milan originally created the ad.
The voiceover stated: "Feel more ...
-sync".
It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
10 May 2012
| by Rachel Barnes
year he called for agencies to refocus around the consumer, not the client, and to shift their centre ...
've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ...
have done with the agencies is become more performancedriven; we want the agencies to be equally ...
03 May 2012
| by Katherine Levy
The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ...
for the global redevelopment of dulux.co.uk.
The agency will be responsible for delivering digital strategy ...
on the consolidated business as the client previously worked with agencies on a project basis.
The agency's first ...
12 Apr 2012
| by Daniel Farey-Jones
'Hunter and bear's 2012 birthday party' is created by the same agency, France's Buzzman. It again presents people with a surreal world in which TippEx figures as a device for allowing different ...
for them to go to, with 46 different scenes available.
The agency team included creative director ...
28 Mar 2012
| by Noelle McElhatton
marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q...as public relations and so we became an integrated organisation . We then worked with all of our agencies ...
to organise so you're all co-located. It's not just the client but the agencies, you're all co ...
by our partners not just agencies, but we consider suppliers and media and digital companies our ...
26 Mar 2012
| by Sarah Shearman
digital agency of record for its Domestos bleach brand in October last year, following the launch of its ...
23 Mar 2012
| by Maisie McCabe
was negotiated by independent media agency John Ayling Associates, will include five, 10 and 15-second idents made by integrated agency WARL to promote its Bloo Flowers and Bloo Acticlean toilet fresheners ...
22 Mar 2012
| by Rachel Barnes
of our agencies on seven tips for the Olympics. One in particular I will never forget:
"The Olympics ...
in the Olympic conversation.
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Identifying mums
We challenged our agencies to develop ...
29 Feb 2012
| by Lynsey Barber
an agency perspective, data is important, but should not eclipse other elements.
The data Elmwood uses ...
24 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
ad had been tested in the top 15% of Millward Brown, the global brand research agency s testing ...