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Meda solicits HRT support

surrounding HRT and put the risks associated with the treatment in context against the benefits. The agency ...

GSK vaccine brief pending

schoolgirl vaccination programme. GSK is in discussions with agencies. It will then create a shortlist and brief agencies for a pitch before Christmas. Clew Communications handles the core UK PR brief ...

Public Affairs: F-H wins pharma society account

The agency replaces Connect Public Affairs, which held the account for nine years. The society, the professional and regulatory body for pharmacists in England, Scotland and Wales, revealed that it was planning to put the account out to pitch at the end of last year (PRWeek, 9 November 2007). It opted to review ...

News Brief: Pegasus to publicise launch

CONSUMER: Pharma firm Thornton & Ross has asked healthcare agency Pegasus PR to publicise

Healthcare: F-H to promote Rotarix vaccine after GSK win

an episode by the time they reach between three and five years of age. The agency's healthcare practice ... of vaccination in international markets to prevent the disease. The agency's head of healthcare Lorna Baxter ...

Healthcare: Four-way fight for Xeloda brief

Four agencies are scrapping it out to promote Roche's oncology drug Xeloda....Ketchum has held the account for five years but declined to repitch. Roche would not disclose which agencies were on the short list. The drugs giant is expected to appoint an agency next month. Ketchum continues to work on other Roche products, which make up part of the pharma company's portfolio ...

GSK bid to refresh 'iconic' brands

GlaxoSmithKline has called in agency support to revive four of its 'iconic' consumer brands....Healthcare PR shop Spink is charged with raising the profile of Phillips' Milk of Magnesia Liquid, Original Andrews Salts and Zantac 75 Relief. It will also be handling consumer PR for ear infection treatment EarCalm. Agency director Jo Spink said the 12-month media relations programme was aimed ...

CCA to lift profile of TB treatment

NEW YORK: The Global Alliance for TB Drug Development has called in Chandler Chicco Agency (CCA...The non-profit drug developer has hired CCA as drug candidates progress through clinical trials. The agency is briefed to raise awareness of the alliance and help boost its funding, said Gwynne Oosterbaan ... Agency for International Development. TB is estimated to affect a third of the world's total ...

Pfizer draws up two-tier UK product comms roster

Pfizer is set to carve up all UK product communications between a newly created roster of agencies...' and 'approved' agencies from which product comms managers will have to select. Preferred suppliers are likely ... rates' and 'volume discounts' with Pfizer. About 15 of the approved agencies will make up a second ... annual spend on PR and medical education.' The review is aimed at bringing consistency between agencies ...

Wyeth director in move to B-M NYC

Copernik has taken on the role of director in B-M's US healthcare practice. She is currently working in the agency's New York office but is planning to relocate to Miami. Copernik reports to B-M global health practice chair Ame Wadler and is already working for clients including Novartis, promoting ...

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