30 Apr 2012
| by Maisie McCabe
The ad shows how hard-working feet can be, with footage of ballet dancers, soldiers in the trenches, a marathon runner, a man walking home through snow and a woman wearing strappy high heels.
It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ...
18 Apr 2012
| by Matthew Heath, chief strategy officer, LIDA
Latest
Apr-04
Brand
Agency/TV Buyer
Recall
rank
%
1 ...
Research UK
The Good Agency/MediaCom
31
11=
(13=)
Sky
Brothers Sisters ...
Saatchi/Walker Media
28
18
( )
Chicago Town Pizza
Life Agency/MEC
27 ...
23 Mar 2012
| by Rachel Barnes
on a night out that continues into the early hours.
The campaign is the result of Revlon's agency relationship with Y R, which picked up the account last summer. RKCR/Y R is one of the agencies behind ...
technologies and not rely on their teams or agencies. When she lived in Japan, she saw many early examples ...
21 Mar 2012
| by Matthew Chapman
The television campaign, which ran in October, featured naked people applying coloured substances to their bodies. It is not clear whether it was created in-house or by an agency.
The ad began with a voiceover that stated, "we put so many different chemical ingredients onto our skin", before cutting to a woman using ...
28 Feb 2012
| by Arif Durrani
of the month .
Credits
Creative Agency: Razorfish Executive Creative Director: Sean Chambers Copywriter: David Cadji-Newby Agency Producer: Nicole Saganice Media Agency: Mindshare Europe Production Company ...
28 Feb 2012
| by Sarah Shearman
The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy.
RB is seeking a global digital agency to devise a strategy ...
before airing on TV.
It is understood that the appointed agency will be Durex s first retained ...
21 Feb 2012
| by Matthew Chapman
Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...The agency will be responsible for the digital strategy across the entire Sure portfolio, which ...
the connections between the brands and their consumers.
The agency will work on the brand out of its New York ...
is not affected by R/GA's appointment, according to an Iris spokeswoman.
The integrated agency works on Sure ...
21 Feb 2012
| by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets.
The agency will aim to drive a new model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ...
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity.
The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February).
The brand's first pop ...
06 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
by sports marketing activation agency JMI.
Francois Renard, global brand vice-president for Clear, said ...