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Experian kicks off £6m media review

24 May 2012 | by Katherine Levy

Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

15 May 2012 | by Sara Luker

The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel ... for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...

Amex rolls out first SMS-interactive billboard

08 May 2012 | by Alex Brownsell

The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...

Personal asset lender Borro calls in Three_D for small business drive

20 Apr 2012 | by Sara Luker

agency. Tim Levene's Augmentum Capital backs Borro, as well as online gambling firm Betfair ...

MasterCard calls in Kaper for consumer PR brief

16 Mar 2012 | by Matt Cartmell

The appointment follows a pitch process that was reported in PRWeek (2 March). The agency is expected to be working to promote the US-owned credit card giant s global 'Priceless Cities' campaign in the UK and elsewhere. The three-month brief will see Kaper promoting the campaign, which focuses on a ...

MasterCard set to appoint PR support for major consumer drive

01 Mar 2012 | by Matt Cartmell

MasterCard is poised to appoint a PR agency as it prepares for a major consumer PR drive....The US-owned credit card giant has met with consumer agencies as it looks to promote its global 'Priceless Cities' campaign in the UK and elsewhere. This follows the appointment of Rose Beaumont ... the chosen agency promoting the campaign, which focuses on a series of city-wide reward programmes ...

Under-fire Wonga.com on hunt for agency ahead of consumer drive

29 Feb 2012 | by Matt Cartmell

Payday loans firm Wonga.com has launched a hunt for an agency to promote its controversial loans...learned a number of top consumer agencies have already turned down meetings with the number one payday lending company. One consumer agency boss described the reputation of high-interest lenders as toxic . However, Wonga.com is understood to have held meetings with at least two well-regarded agencies this week ...

AmEx campaign by Digitas and CP&B lands top Facebook Studio award

27 Feb 2012 | by Ian Darby

that attracted more than 1,000 submissions from 40 countries across the world. Four agencies landed second ... as a community for agencies, brands and creativces to showcase their best Facebook work. Digitas ... , this was Facebook at its best. On the whole what lessons should agencies take from the winners about what makes ...

PR bosses retain 2012 optimism, finds Kingston Smith

27 Feb 2012 | by Alec Mattinson

PR agency MDs and finance directors are more positive about 2012 than those from other marketing...about the future.' Meanwhile, PR agencies were also the most positive about social media, with 31 per ...

Asda trademarks 'Asda Money'

16 Jan 2012 | by Matthew Chapman

digital agency. Follow Matthew Chapman at @mattchapmanUK ...

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