Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
the business after pitching against Ogilvy Mather. However, another WPP agency, Mindshare, has since ...
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ... News , its new agency unit that launched to service the News International business. ( Campaign ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ...
Financial Services Compensation Scheme reviews ad account
10 May 2012 | by Jeremy Lee
The Financial Services Compensation Scheme is looking for an agency to handle its advertising...It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y R. McCann created an awareness campaign that featured a series of stop-motion clay animation characters ...
UN responsible investment body brings in Lansons
03 May 2012 | by Alec Mattinson
The Principles for Responsible Investment Initiative (PRI) has appointed the agency to provide strategic comms advice following an six-way pitch process. PRI aims to foster the development of a more sustainable global financial system by highlighting the relevance of ESG (Environmental, social and corporate ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
down the commentary or question the ads in light of negative reaction, marketers and ad agencies would ...
Agencies line up for LV= digital account
26 Apr 2012 | by Maisie McCabe
The appointed agency will be responsible for all of LV= s digital marketing services, including e ... activity" and confirmed agencies have already been contacted through the intermediary Creativebrief. Harvest Digital intends to repitch for the business. The LV= media agency, Carat, and the brand ...
RSA Insurance brings in MHP Communications for PA brief
19 Apr 2012 | by Matt Cartmell
needed an agency that could work across London and Brussels, and MHP can do that. The agency has been ... was facing increasing synergies between law makers at home and abroad. We want to have an agency that can co-ordinate both European and UK legislation, she said. The agency will be reporting to group ...
Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
Direct Line Group is searching for an agency to handle a new direct marketing account across its...The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling ... the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...
Standard Life looks to bring in public affairs support
17 Apr 2012 | by Matt Cartmell
-ority, to look at the charges. Standard Life s agency search is being led by head of public affairs Howard ...
Multitrip.com in tie-up with Real Radio
10 Apr 2012 | by Nick Batten
activity planned by The Media Agency Group....throughout the four month airtime. The Media Agency Group has also booked a nationwide outdoor advertising ... at Radio Airtime Media, The Media Agency Group's radio division, said: "Direct communications are a vital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
