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Splendid retains £1m Smirnoff account

Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ...

Guinness seeks agency for direct and digital business

agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently ... advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ...

Ketel One in search for creative agency

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising....venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK ...

RKCR/Y&R lands advertising brief for brewers association

RKCR/Y R was appointed to the advertising account for the Global Brewers Initiative after a pitch against DLKW Lowe and the start-up agencies Now and 101. The pitch process, which kicked off in January, was handled by AAR. The initiative comprises a number of brewers working with the British Beer Pub ...

Havana Club unveils pan-European 'Mojito Embassy' activity

Created by M C Saatchi Sport and Entertainment in association with design agency Campaign, the bars will be housed in unconventional locations and will show people how to make an authentic Cuban mojito using fresh, natural ingredients and Havana Club 3 Year rum. After its two-week run in Milan ...

Trading places: this week's people moves

Advertising Blue Hive , WPP's dedicated agency for Ford, has appointed Karin Onsager-Birch as its executive creative director. ( Campaign ) Cilla Snowball , the group chairman and group ... has appointed Nathan Gainford as managing partner to oversee the agency's new client, O2. ( Campaign ...

Sinlge malt whisky The Macallan hires Talk PR

The single malt whisky, part of The Edrington Group that owns The Famous Grouse brand, has charged the agency with raising awareness of The Macallan Masters of Photography project. The project, launched ... will handle the brief using its network of agencies called Sermo, the Latin word for talk. The agency ...

LBi wins pitch for Carlsberg digital

The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media ... off a review of the business last year in a bid to connect with its younger customers. The agency ... , working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...

Gravity Road lands content brief from Bombay Sapphire

The agency is planning to extend Bombay Sapphire's platform for promoting and championing the arts, called The Imagination Series, into film. The platform, which has previously consisted of public art installations by Rainey Kelly Campbell Roalfe/Y R, will now centre around a year-long film competition ...

Kronenbourg hands £5m creative account to Ogilvy & Mather

The agency beat CHI Partners, JWT London and WCRS to the business after a review that was called in March through AAR. Bartle Bogle Hegarty was the incumbent on the account but did not repitch. The agency was appointed to the business in July 2010 when it was moved out of M C Saatchi, after nine years ...

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