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Twitter boss: UK brands 'driving ad innovation'

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Mars named Cannes Advertiser of the Year

marketing of their products and who embrace and encourage the creative work produced by their agencies ... . This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ... testament to a company which truly embraces creativity and demands outstanding work from its agencies ...

Ex-Shine director Natalie Luke launches consumer start-up

Natalie Luke, a 30-year-old former director of Shine, has founded consumer PR agency Aduro...The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand ... are in a similar situation. I can bring big agency thinking and big contacts and resources while keeping ...

Kettle Chips on consumer agency hunt

Kettle Foods, the owner of the Kettle Chips brand, is on the hunt for a consumer agency....The brand, which appointed Westgate Communications in 2009 to handle its consumer PR and seasonal launches of its new varieties, has already shortlisted a number of agencies. Kettle Foods confirmed that the pitch process was under way but declined to give details of the brief. However, the brief is understood ...

When social media turns bad: dealing with negative comments

down the commentary or question the ads in light of negative reaction, marketers and ad agencies would ...

Nestlé revamps PR support as protest looms

with several agencies, with a view to asking a maximum of four to pitch. Nestl currently uses Fishburn ... was understood to be worth around 500,000 a year. The chosen agency will handle Nestl s public affairs ... and partners on an ongoing basis. The move to revamp its agency set-up comes as the company reveals a 7 ...

Butterkist hands ad duties to BMB

The popcorn brand, which is owned by Tangerine Confectionery and previously worked with Grey, has hired BMB to work on a relaunch. BMB s first work for Butterkist, which will promote new flavour variants and products, is expected to run later this year. The agency will also work across a number ...

Kraft Foods kicks off digital roster review

The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...

Chewits calls in Cirkle PR to appeal to older audience

The agency, which currently works on a retained B2B brief with Chewits, took on the contract after an approach for ideas from the company earlier this year. The work is set to last at least a year and will involve a range of projects with the overarching theme focusing on getting adults to revisit the brand ...

Thorntons hunts for consumer agency while stores close

Troubled chocolate-maker Thorntons is searching for a consumer agency as it faces further store...Thorntons wants an agency to help increase consumer awareness between the peak times of Valentine ... agency will be charged with presenting the chocolate-maker as a premium brand to help it stand out from ... . The consumer brief is currently handled by Salt PR, which is repitching. The agency was hired in 2008 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.