Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
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Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel ... for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
Rubicon 'love the exotic' by The Minimart
11 May 2012
According to the agency, the two films use dance and music as a "metaphor for the multisensory experience of the drinks". They were written and art directed by Barry Hayman and Dave Eakins. ...
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
Slater, managing partner of innovations agency Bow Arrow. He highlights the 'baby-boomer' market ... director of branding agency Landor, agrees: 'Red Bull is as sweet as they come and that doesn't suit ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
-commerce. It will be a while before we get clarity in this area, but in the meantime advertisers and agencies alike ...
Irn-Bru 'gets you through' by The Leith Agency
30 Apr 2012
The new campaign from Scotland's "other national drink" is said to have been inspired by Scottish people's ability to deal with difficult situations with a sense of humour.
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
rat a mile off.' In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ... at youth marketing agency Livity, the key to marketing to a generation that feels entitled to everything ... cause-related marketing, according to Callum McGeoch, creative director at youth marketing agency ...
Pepsi consolidates UK media into OMD
19 Apr 2012 | by Maisie McCabe
PepsiCo has consolidated its £25 million UK media spend into OMD by appointing the agency to handle...is to cut 100 ad agencies from its US agency roster, trimming the roster to around 50 shops ...
Coke launches first new bottle size in almost 20 years
19 Mar 2012 | by Maisie McCabe
The launch of the 375ml Coca-Cola, Diet Coke and Coke Zero bottles will be supported by an ad campaign created by ad agency Mother, which will use Coca-Cola s 'Open Happiness 'strapline. A spokesman for Coca-Cola Great Britain said the introduction of the new bottle size followed research that found ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
