Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
marketing agency Spinnaker, who will also show the trailer and feature links to allow users to book cinema ...
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Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ... competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
All About ... The PPA conference
17 May 2012 | by Nick Batten
and media agencies alike are in the early stages of honing their skills and knowledge with respect to tablet ...
Scout London delays next issue for strategy review
11 May 2012 | by Mark Banham
June, following meetings with media agencies by the title's publisher Scout Media Ltd....that media agencies had requested a "more integrated" offer across print and online from the publisher ... Zambrano, publisher of Scout London, said: "Following meetings with media agencies, we have decided ...
Expedia's senior marketing director joins Media360 client panel
11 May 2012 | by Jeremy King
will look at the future of the client/agency relationship; the temptation for clients to go directly to media owners; how clients are interacting with owners and agencies; what clients actually want from agencies; whether or not agencies need to be based in central London, and what media solutions have really ...
PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin
09 May 2012 | by Daniel Farey-Jones
the importance of Audi's agency MediaCom in negotiating the sector. "We rely very heavily on our media agency ... it is changing so rapidly." MediaCom's Bozeat started the session with a pitch about how agencies, advertisers ...
River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
River is thought to have won the business against a number of undisclosed agencies. The Co-operative Village is a series of summer events catering for families. Calling at five separate events throughout the summer, The Co-operative Village will bring together the Co-operative Group's family of businesses ...
Success on digital platforms relies on risk-taking, says Initiative's Altman
01 May 2012 | by Sarah Johnson
ABC Interaction 2012: Media agencies are equipped to advise and navigate media owners through...to work tomorrow. The good publishers, media owners and agencies are those that are trying things." Asked what role media agencies could play in helping publishers to monetise digital platforms, he said ...
Ex-FHM editor Needham leads football betting mag launch
25 Apr 2012 | by Staff
Grand Parade, the agency led by former FHM and Rolling Stone editor Ed Needham, has created a new
Citizen Brando appointed by Auto Trader
16 Apr 2012 | by Matt Cartmell
retained PR agency following a four-way pitch....The agency replaces previous incumbent Hotwire to begin work immediately on a six-figure brief to drive consumer engagement and participation in the brand. The consumer campaign will build on autotrader.co.uk s 10 million users per month to position the brand as the experts in buying, selling ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
