Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
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Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...
Steve Alexander to leave Channel 4 after 20 years
21 May 2012 | by Maisie McCabe
at various media companies, including as a media planner and buyer in agencies and in ad sales at ITV ...
Special effects company Artem appoints TPR for global brief
21 May 2012 | by Hannah Crown
film and media specialist TPR as its first agency.
C4's Benton heads Arena investment
17 May 2012 | by Nick Batten
follows the agency's recent management restructure, which saw Avery become the managing director ...
Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing...already approached non-roster agencies ahead of a potential pitch for the task. Agencies have been put ... -roster agencies. However, BSkyB is first talking to its roster agencies, including WCRS and Brothers ... and content. "That s why we re always reviewing how we can bolster our roster of creative agencies ...
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
16 May 2012 | by Sarah Johnson
and where we are." Asked how media agencies were responding to the changes, Bampton said that the industry was evolving and, on the whole, agencies were embracing change. Bampton said: "What we ... difficult start to the year after being locked in a trading dispute with the Havas Media agency, MPG Media ...
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
15 May 2012 | by Maisie McCabe
and characterisation." The ad campaign, which was created by Channel 4 s in-house agency 4Creative, showed an image ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel ... for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
14 May 2012 | by Maisie McCabe
agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother...deals arose earlier this month when it emerged that ITV wants to extend its audit of media agencies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
