24 May 2012
| by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4.
ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...
24 May 2012
| by Jeremy Lee
The agency won the business after a four-way pitch managed by Oystercatchers. The account moves from Home, which had worked on the business since 2011.
The review follows the decision to rebrand the company from Victor Chandler to BetVictor across its European operations in January.
Home ...
17 May 2012
| by Sara Luker
targeted briefs to agencies....The betting firm has sent tailored briefs to a number of agencies asking for support in stunt ...
, leading Paddy Power to label the website as the 'fun police'.
An agency source that received one ...
to become 'bigger, better and bolder'.
A Paddy Power spokesman said: 'We don't have a formal PR agency ...
15 May 2012
| by Jane Bainbridge
of the industry working in advertising and communications agencies. He has been managing partner at Partners ...
25 Apr 2012
| by Staff
Grand Parade, the agency led by former FHM and Rolling Stone editor Ed Needham, has created a new
19 Apr 2012
| by Maisie McCabe
agency. It will work on a major campaign to support Blue Square's online betting services, with a ...
Media's Carat as the group's media planning and buying agency.
Phil Gates, the marketing director ...
are looking forward to working with our new agencies to maximise these along with a number of new product ...
19 Apr 2012
| by Jeremy Lee
Olly Raeburn, the marketing director at Coral, has approached agencies directly and plans to have new arrangements in place by summer ahead of a major brand campaign.
Engine won the Gala Coral business in 2009 after a three-way pitch. The account is run through Partners Andrews Aldridge, which ...
12 Apr 2012
| by Katherine Levy
The Aegis-owned agency won the account after a pitch against agencies including PHD and Initiative.
The hire is part of a process that will also include the appointment of an ad agency and a PR agency, which ...
-house. Digital planning and buying, by Carat's sister agency Vizeum, is not affected.
Rank Interactive started ...
29 Mar 2012
| by Anne Cassidy
agency....Agency sources said that BetVictor, which offers an online casino experience alongside sports betting, is talking to agencies via the intermediary Oystercatchers.
Chemistry meetings are expected to take place next week.
BetVictor has worked with Home since last year. The integrated agency has ...
16 Feb 2012
| by Jeremy Lee
Unibet, the Swedish-owned online betting company, is looking for an agency to handle its £2 million...The company, which has previously worked with TBWA\London on its pan-European advertising but is no longer a client of the shop, has approached agencies directly.
Unibet offers sports betting, casino, poker and bingo, as well as a range of online games. It also has a sub-brand called Maria that targets ...