25 May 2012
| by Arif Durrani
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns.
Sprout also offers its own reporting capabilities, including custom ...
25 May 2012
| by Daniel Farey-Jones
that we are working with the best agencies to deliver our ambitions.
"The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
25 May 2012
| by Daniel Farey-Jones
Advertising
David Howard , the co-founder of Johnny Fearless , has left the agency to join ...
News , its new agency unit that launched to service the News International business. ( Campaign ...
at the agency. ( Campaign )
Marketing
Thomas Cook has appointed a new group chief executive, ending its ...
25 May 2012
| by Sara Luker
not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...
25 May 2012
| by John Owens
is seeking an agency to help continue its campaign.
25 May 2012
the agency's success in winning the pitch for the British Army....Having decorated the building in camouflage netting and installed a (inflatable) tank on the agency's lawn, staff dived into the dressing-up box. Joe Petyan drew on his putative Russian heritage and came as a 19th-century Russian cavalry officer, while the ever-chippy Russell Ramsey slummed it as a ...
24 May 2012
| by Danny Rogers
Wheeler is joining Viagogo, Europe s leading online ticket marketplace, in a newly created role as global comms director. He takes up the new role in September. Wheeler said: It was a huge decision to leave Freuds having spent almost all my working life at the agency. However, I have worked with Viagogo ...
24 May 2012
| by Media Bitch
Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ...
competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ...
in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
24 May 2012
| by Sarah Shearman
of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts.
The agency will be responsible for managing the automotive ...
a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...